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Deanna Utroske
Jan 15, 20241 min read
The Best 2024 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
Discover over 175 beauty industry tradeshows and conferences around the world!
Deanna Utroske
Jan 13, 20233 min read
The Best 2023 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...
Deanna Utroske
Sep 9, 20224 min read
Trade Magazine Outreach Tips
"I’m often curious as to how the trade magazines want us to reach out to them (when/how/exclusives/etc.), and I’m often left feeling like...
Deanna Utroske
Jan 23, 20227 min read
The Best 2022 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...
Deanna Utroske
Oct 31, 20211 min read
Best Tips on How to Write a Press Release
Capturing the attention of international beauty trade media is no small challenge. Editors and writers receive hundreds of pitches every...
Deanna Utroske
Sep 22, 20213 min read
Newsletter Launch: Beauty Insights from Deanna Utroske
Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...
Deanna Utroske
Aug 2, 20211 min read
5 Lessons Learned on My Thought Leadership Journey
In 2014, I was a complete unknown in the beauty world. Not only was I an unknown, I didn’t even work in beauty. But today, you likely...
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