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Beauty Ingredient Trend Spotting at CPNA 2021
This year’s Cosmoprof North America tradeshow was a unique experience and quite literally a pivotal event for our industry. If it had...

Deanna Utroske
Sep 12, 20215 min read

A Convergence of Biochemistry and Indie Beauty
During Mibelle Biochemistry's recent 30-year anniversary celebration event, I spoke about the global indie beauty movement. Julia Keith...

Deanna Utroske
Sep 8, 20211 min read

Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...

Deanna Utroske
Aug 15, 20213 min read

Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Deanna Utroske
May 11, 20219 min read


Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging
While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...

Deanna Utroske
Nov 3, 202013 min read

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome
We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...
Deanna Utroske
Jun 4, 201916 min read


Notes on Luxury Wellness Packaging
Wellness is one of newest beauty categories and it already intersects with cosmetics, personal care, and fragrance at every tier of the...
Deanna Utroske
May 31, 20196 min read
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