Cosmoprof North America Preview
Cosmoprof North America is almost here! This is one of the most important beauty industry tradeshows in the region and one that I look...
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Deanna Utroske
Nov 21, 20217 min read
Conserving and Replacing Water in Beauty Product Formulations
Beauty consumers, brands, formulators, and ingredient makers are changing the way we use water. The current wave of solid product formats...
Deanna Utroske
Nov 14, 20216 min read
Innovations in Oral Care
This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...
Deanna Utroske
Sep 22, 20213 min read
Newsletter Launch: Beauty Insights from Deanna Utroske
Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...
Deanna Utroske
Sep 11, 20215 min read
Beauty Ingredient Trend Spotting at CPNA 2021
This year’s Cosmoprof North America tradeshow was a unique experience and quite literally a pivotal event for our industry. If it had...
Deanna Utroske
Aug 14, 20213 min read
Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...
Deanna Utroske
Jul 17, 20213 min read
If you work in beauty, pay attention to mushrooms!
Today, fungi are very trendy beauty ingredients but soon mushrooms will be the factories that manufacture cosmetics, personal care, and...
Deanna Utroske
Jun 19, 20214 min read
Is mail-order science the future of beauty formulation innovation?
Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product...
Deanna Utroske
May 15, 20213 min read
Is zero-waste beauty possible?
Circularity and zero-waste are very fashionable in beauty now. Environmental sustainability of every variety has taken on an added...
Deanna Utroske
May 10, 20219 min read
Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
Apr 24, 20212 min read
Beauty Industry Transparency: The Insider’s Perspective
What do we have to gain from beauty industry transparency? You shared lots of thoughtful answers to that question, when (just a few weeks...
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