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Deanna Utroske
Nov 15, 20203 min read
Online Education: Who Can Become a Cosmetic Formulator?
Many beauty consumers today are eager for an education in formulation. You’ve heard it said for years now that today’s cosmetics and...
Deanna Utroske
Nov 3, 202013 min read
Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging
While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...
Deanna Utroske
Oct 17, 20205 min read
Digital Tech and COVID-19 Change How Cosmetic Chemists Select Beauty Ingredients
Every successful cosmetics and personal care product begins with the right raw materials. Discovering novel ingredients and finding the...
Deanna Utroske
Sep 12, 20202 min read
Clean Beauty Demand and Growth During COVID-19
Clean Beauty has become an essential category in 2020. Today, clean beauty is an unstoppable force, informing the way that ingredient...
Deanna Utroske
Aug 15, 20202 min read
The future of work and commerce is a lot more digital because of COVID
Digital technology is booming in beauty. Before COVID-19, digital technology was powerful. Brands that developed sophisticated skincare...
Deanna Utroske
Jul 11, 20203 min read
Cosmetics and Personal Care Industry Insiders and Influencers Take Steps Toward Racial Equity
Beauty is trying to be better, but we have a lot of work to do. Black lives matter. Racial justice, both locally and globally, is long...
Deanna Utroske
Jun 13, 20202 min read
The Beauty Industry’s Promising Future
I have great faith in the future of beauty. From what I’ve seen over the past weeks and months, the cosmetics and personal care industry...
Deanna Utroske
Jun 13, 20202 min read
The Importance of Global Beauty Through and Beyond COVID
COVID-19 has definitively shown us that it’s a small world. Ours is a global business. The cosmetics, personal care, and fragrance...
Deanna Utroske
May 16, 20203 min read
Looking Ahead at The New Future of Beauty
The cosmetics and personal care industry is looking ahead. We have arrived at a moment in the CoronaVirus crisis where market...
Deanna Utroske
Apr 18, 20203 min read
Cosmetics and Personal Care Industry Collaboration Amid COVID
Beauty makers know how to collaborate. Over the past week or so, indie and industry beauty companies have struck new partnerships and...
Deanna Utroske
Apr 4, 20203 min read
Beauty Businesses Big and Small are Adapting to the Pandemic
The beauty industry is learning to live through the COVID-19 crises. Beauty is regularly and rightly described as a fast-paced business....
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