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Deanna Utroske
Apr 17, 20213 min read
Will Health Care & Beauty Care Soon Be One and The Same?
Wellbeing is set to define the future of beauty. Every conversation I have lately ends up turning to wellbeing. It doesn’t matter if I’m...
Deanna Utroske
Apr 3, 20212 min read
Fermentation Technology and the Future of Beauty Ingredients
In recent years, fermentation has captured the attention of the cosmetics and personal care industry and of consumers in relation to K...
Deanna Utroske
Mar 27, 20213 min read
The Pros and Cons of Low-To-No Touch Beauty
"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...
Deanna Utroske
Mar 20, 20212 min read
Beauty Makers' New Approach to Carbon Dioxide
It seems everyone in beauty is talking about carbon right now. Beauty Brands are Reducing and Recycling Carbon Dioxide On the journey...
Deanna Utroske
Mar 14, 20213 min read
A Global Culture of Beauty Endures During COVID
Brands and Industry suppliers of every size are expanding their international approach to all things beauty. It’s not surprising that...
Deanna Utroske
Feb 28, 20213 min read
What can beauty brands do about plastic waste?
Plastic packaging has staying power, even in a zero-waste beauty economy. In last week’s DUviews I was talking about the momentum that...
Deanna Utroske
Feb 21, 20212 min read
Beauty’s Metal Packaging Movement Has Begun
Aluminum is the next, best answer to sustainable beauty packaging. It is the packaging material of the past and of the future, and of the...
Deanna Utroske
Feb 14, 20212 min read
Women Over 40 are Underserved by the Beauty Industry
It’s no secret that women over 40 are underserved by the cosmetics and personal care industry. As a matter of course, beauty brands...
Deanna Utroske
Feb 7, 20213 min read
CPG Design Innovation: Beauty’s Newest Product Formats and Functions
Beauty innovators are endlessly creative! Just when you think you’ve seen it all, new cosmetic and personal care brands bring fresh...
Deanna Utroske
Jan 17, 20212 min read
Skincare and Wellness Solutions for Pandemic Fatigue
Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...
Deanna Utroske
Dec 20, 20204 min read
Beauty in 2020: Did the Industry Change Forever?
We’re almost there! When I launched this video series in January 2020, I promised to share my ideas, and observations, and insights into...
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