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Deanna Utroske
Mar 28, 20203 min read
Beauty Responds to COVID-19
CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...
Deanna Utroske
Mar 14, 20202 min read
Indie Beauty Brands are Bringing Design Innovation to Market
Design innovation is very much at work in the beauty industry. It has become almost cliché to say that innovation comes from indie brands...
Deanna Utroske
Mar 8, 20202 min read
Sustainable Beauty Packaging Solutions from Indie Brands and Multinationals
Sustainable packaging innovation today is coming from every category in beauty. Yet what sort of cosmetics and personal care packaging...
Deanna Utroske
Feb 16, 20202 min read
Is Vegan Beauty a Smart Alternative to Clean, Green, and Natural?
Vegan makes good sense in the world of beauty. Vegan is a Term That Consumers, Brands, Formulators, and Suppliers All Recognize It’s a...
Deanna Utroske
Feb 2, 20201 min read
Young and Beautiful: Marketing Personal Care to Kids, Tweens, and Teens
Kids personal care brands are on the rise. For the most part, the beauty industry at-large is trying to move away from consumer...
Deanna Utroske
Jan 15, 20202 min read
Inner Beauty Matters: Skincare, Hair care, and Nail Care Supplements
Pills that make beauty claims are here to stay. Countless consumers set New Year’s self-care goals earlier this month, and many of those...
Deanna Utroske
Jan 1, 20202 min read
Looking Back to Move Forward: State of the Beauty Industry at the Start of 2020
Deanna reviews the events of 2019 to illuminate what the future may hold for the beauty industry.
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