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Ideas to Innovation: Beauty Manufacturers Partnering with Indie Brands
“Indies are also often very ingredient-conscious and more daring in product design....They are a driving force for innovation and...
Deanna Utroske
Mar 21, 20242 min read


Client Content: Sustainable Classic Ingredients for the Next Generation of Beauty
In this sponsored article, developed for Elkem and placed on SpecialChem, I explore how silicone ingredients are sourced and processed,...
Deanna Utroske
Nov 24, 20231 min read

Client Content: Innovations in Beauty Tech, Revolutionizing the Consumer Experience
In this article developed for and published on the Cosmoprof Asia site, I explore beauty tech for at-home use as well as treatment...
Deanna Utroske
Sep 29, 20231 min read


Brand Spotlight: Nala Care
Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...
Deanna Utroske
Jul 27, 20235 min read

Capsum Event Coverage: Manufacturing Beauty with Microfluidics
Last month, I saw microfluidic encapsulation technology in action at industrial scale at the newly opened Capsum facility in Austin,...
Deanna Utroske
May 12, 20229 min read

Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...
Deanna Utroske
Aug 15, 20213 min read
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