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Deanna Utroske
Jul 30, 20233 min read
Deodorants are In The News
The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...


Deanna Utroske
Jul 26, 20235 min read
Brand Spotlight: Nala Care
Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...


Deanna Utroske
Jul 18, 20234 min read
The Only Two Customer Acquisition Strategies Your Beauty Brand Needs
Skincare, hair care, nutraceutical, and cosmetics brands rely on customer acquisition to survive and grow in today’s dynamic and...


Deanna Utroske
Jul 2, 20233 min read
Brand Spotlight: Hygiene Hero
This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...


Deanna Utroske
Jun 29, 20232 min read
In The News: formulating personal care with propolis, new report on textured hair consumers
Beehive Botanicals gets back into the beauty business, and Carra launches a first report on The Textured Hair Gap and what needs to...

Deanna Utroske
Aug 14, 20213 min read
Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...

Deanna Utroske
Jun 19, 20214 min read
Is mail-order science the future of beauty formulation innovation?
Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product...
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