brands | Deanna Utroske

Jul 30, 20233 min read

Deodorants are In The News

The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...

Jul 26, 20235 min read

Brand Spotlight: Nala Care

Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...

Jul 18, 20234 min read

The Only Two Customer Acquisition Strategies Your Beauty Brand Needs

Skincare, hair care, nutraceutical, and cosmetics brands rely on customer acquisition to survive and grow in today’s dynamic and...

Jul 2, 20233 min read

Brand Spotlight: Hygiene Hero

This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...

Jun 29, 20232 min read

In The News: formulating personal care with propolis, new report on textured hair consumers

Beehive Botanicals gets back into the beauty business, and Carra launches a first report on The Textured Hair Gap and what needs to...

Aug 14, 20213 min read

Cosmoprof North America 2021 Preview

"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...

Jun 19, 20214 min read

Is mail-order science the future of beauty formulation innovation?

Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product...