Brand Spotlight: Hygiene Hero
This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...
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Deanna Utroske
Jun 24, 20229 min read
Beauty Tech Blog: notes & quotes on VTO, the Metaverse, and our digital future
Beauty has always been a high-touch business. In recent years, much of that touch moved online, as more brands opted for Virtual Try-On...
Deanna Utroske
Feb 2, 20221 min read
DUviews beauty industry video and blog commentary series now available on DeannaUtroske.com
Cosmetics and personal care industry executives, brand leaders, and aspiring entrepreneurs turn to the DUviews blog and video series for...
Deanna Utroske
Aug 14, 20213 min read
Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...
Deanna Utroske
Jun 19, 20214 min read
Is mail-order science the future of beauty formulation innovation?
Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product...
Deanna Utroske
May 15, 20213 min read
Is zero-waste beauty possible?
Circularity and zero-waste are very fashionable in beauty now. Environmental sustainability of every variety has taken on an added...
Deanna Utroske
May 10, 20219 min read
Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
Mar 27, 20213 min read
The Pros and Cons of Low-To-No Touch Beauty
"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...
Deanna Utroske
Mar 14, 20213 min read
A Global Culture of Beauty Endures During COVID
Brands and Industry suppliers of every size are expanding their international approach to all things beauty. It’s not surprising that...
Deanna Utroske
Jan 17, 20212 min read
Skincare and Wellness Solutions for Pandemic Fatigue
Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...
Deanna Utroske
Oct 17, 20205 min read
Digital Tech and COVID-19 Change How Cosmetic Chemists Select Beauty Ingredients
Every successful cosmetics and personal care product begins with the right raw materials. Discovering novel ingredients and finding the...
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