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Deanna Utroske
Feb 16, 20243 min read
In The News: skincare brand funds dermatology center, more whole-body deo launches
ELC's Clinque brand puts $5m behind Mount Sinai dermatology center, P&G launches whole-body deo for women, Unilever launches whole-body...
Deanna Utroske
Jan 17, 20245 min read
In The News: multifunctional deo, new plant waters for skincare, specialty chemical distribution deals, packaging acquisition
Unilever launches whole-body deo and an under-arm deodorant that also addresses skin discoloration, Groupe Berkem adds two new...
Deanna Utroske
Jul 30, 20233 min read
Deodorants are In The News
The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...
Deanna Utroske
Jul 26, 20235 min read
Brand Spotlight: Nala Care
Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...
Deanna Utroske
Jul 7, 20232 min read
In The News: AI personal care formulation and moving from home fragrance into hand care
Duradry uses Chat GPT to develop a new deodorant formulation and Trapp Fragrances gets back into the personal care business 🏠👋Home Care...
Deanna Utroske
Jul 2, 20233 min read
Brand Spotlight: Hygiene Hero
This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...
Deanna Utroske
May 10, 20219 min read
Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
Feb 7, 20213 min read
CPG Design Innovation: Beauty’s Newest Product Formats and Functions
Beauty innovators are endlessly creative! Just when you think you’ve seen it all, new cosmetic and personal care brands bring fresh...
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