digital | Deanna Utroske

Jul 18, 20234 min read

The Only Two Customer Acquisition Strategies Your Beauty Brand Needs

Skincare, hair care, nutraceutical, and cosmetics brands rely on customer acquisition to survive and grow in today’s dynamic and...

Dec 7, 20226 min read

In The News: Bioprospecting, Metaverse Commerce, New Leadership, Ingredient ScaleUp, Impact Labeling

Beauty ingredient maker Apoena Biotech explores the Blue Amazon, KAO bolsters global leadership strategy, L'Oréal expands impact labeling...

Jun 7, 20223 min read

Beauty in the Metaverse: when should cosmetics and personal care businesses buy in?

During today's Retail Reimagined panel hosted by Avery-Dennison, attendees asked lots of great questions. And we simply didn’t have time...

Dec 20, 20204 min read

Beauty in 2020: Did the Industry Change Forever?

We’re almost there! When I launched this video series in January 2020, I promised to share my ideas, and observations, and insights into...

Aug 15, 20202 min read

The future of work and commerce is a lot more digital because of COVID

Digital technology is booming in beauty. Before COVID-19, digital technology was powerful. Brands that developed sophisticated skincare...

May 16, 20203 min read

Looking Ahead at The New Future of Beauty

The cosmetics and personal care industry is looking ahead. We have arrived at a moment in the CoronaVirus crisis where market...