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Beauty in the Metaverse: when should cosmetics and personal care businesses buy in?
During today's Retail Reimagined panel hosted by Avery-Dennison, attendees asked lots of great questions. And we simply didn’t have time...
Deanna Utroske
Jun 7, 20223 min read


Client Spotlight: Organic Bioactives
New Zealand-based natural skincare ingredient maker Organic Bioactives launched a first line of ingredients in 2020. The four clinically...
Deanna Utroske
Apr 21, 20223 min read


2022 Preview: Cosmoprof Worldwide Bologna Opens April 28
Cosmoprof Worldwide Bologna is one of the cosmetics and personal care industry’s most comprehensive and international tradeshows. And...
Deanna Utroske
Apr 19, 20226 min read


Considering Trends & Innovation in Beauty
On Monday, I had the distinct pleasure of speaking to a classroom of graduate students and senior level cosmetic engineering students at...
Deanna Utroske
Apr 14, 202221 min read


Beauty Product Innovation: an Exploration of Ideas, Information, and Inspiration
This week I had the pleasure of being a guest speaker for senior students in the Cosmetics and Fragrance Marketing program at FIT. For...
Deanna Utroske
Feb 10, 202217 min read

DUviews beauty industry video and blog commentary series now available on DeannaUtroske.com
Cosmetics and personal care industry executives, brand leaders, and aspiring entrepreneurs turn to the DUviews blog and video series for...
Deanna Utroske
Feb 2, 20221 min read

The Best 2022 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...
Deanna Utroske
Jan 23, 20227 min read

Green Chemistry Predictions for Beauty in 2022
“In 2022, green chemistry will provoke more real innovation in cosmetics and personal care than any other design framework, industry...
Deanna Utroske
Jan 3, 20221 min read

2022 Blue Beauty Awards open for nominations
The annual planet-positive awards program for cosmetics and personal care brands is now accepting entries across five categories,...
Deanna Utroske
Jan 3, 20221 min read

The Shift from Green Beauty to Blue Beauty
The blue beauty movement is inspiring new business models and advancing the cosmetics and personal care industry’s shift to a circular...
Deanna Utroske
Oct 4, 20211 min read

Newsletter Launch: Beauty Insights from Deanna Utroske
Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...
Deanna Utroske
Sep 23, 20213 min read
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