hygiene | Deanna Utroske

Jul 30, 20233 min read

Deodorants are In The News

The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...

Jul 26, 20235 min read

Brand Spotlight: Nala Care

Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...

Nov 14, 20216 min read

Innovations in Oral Care

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

May 10, 20219 min read

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Mar 27, 20213 min read

The Pros and Cons of Low-To-No Touch Beauty

"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...

Jan 17, 20212 min read

Skincare and Wellness Solutions for Pandemic Fatigue

Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...

Mar 28, 20203 min read

Beauty Responds to COVID-19

CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...

Jun 3, 201916 min read

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome

We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...