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Deodorants are In The News
The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...
Deanna Utroske
Jul 31, 20233 min read


Brand Spotlight: Nala Care
Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...
Deanna Utroske
Jul 27, 20235 min read

Innovations in Oral Care
This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...
Deanna Utroske
Nov 14, 20216 min read

Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
May 11, 20219 min read

The Pros and Cons of Low-To-No Touch Beauty
"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...
Deanna Utroske
Mar 28, 20213 min read

Skincare and Wellness Solutions for Pandemic Fatigue
Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...
Deanna Utroske
Jan 17, 20212 min read

Beauty Responds to COVID-19
CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...
Deanna Utroske
Mar 29, 20203 min read

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome
We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...
Deanna Utroske
Jun 4, 201916 min read
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