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Deanna Utroske
Jul 53 min read
In The News: digital supply chain demand planning, and brand accelerator opportunity
Rare Beauty Brands and JCPenny offer support to beauty and wellness brand founders, and Avon opts for AI and Machine Learning tech from...
Deanna Utroske
Mar 212 min read
Ideas to Innovation: Beauty Manufacturers Partnering with Indie Brands
“Indies are also often very ingredient-conscious and more daring in product design....They are a driving force for innovation and...
Deanna Utroske
Dec 2, 20234 min read
Brand Spotlight: Caire Beauty
“The skin barrier is comprised primarily of ceramides, free fatty acids, and cholesterol. It’s well understood that both the quantity of...
Deanna Utroske
Oct 19, 20233 min read
In The News: longevity wellness and skin aging, Indie Beauty events for buyers and suppliers, skincare supplements
Elysium Health launches a skin aging supplement, IBMG events support indie brands in a new market, published research on the benefits of...
Deanna Utroske
Sep 28, 20233 min read
Brand Spotlight: ELIMS
“If we do our job right, we have a real chance at advancing human health and reducing the harm done to the planet.” This isn’t the sort...
Deanna Utroske
Sep 27, 20235 min read
Brand Value: how legacy ingredient maker Croda is reaching indie brand leaders
this post is sponsored by Croda Independent beauty brands today influence every sector of our industry and command a substantial...
Deanna Utroske
Sep 21, 20233 min read
In The News: aquaculture ingredients for skincare, making beauty with high-pressure cold-water tech
Venus Shell Systems opts to fund biomass venture with crowdfunding, and HPPY Skin brings products made using HPP to market....
Deanna Utroske
Jul 2, 20233 min read
Brand Spotlight: Hygiene Hero
This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...
Deanna Utroske
Jan 12, 20233 min read
In The News: honoring Marjorie Stewart Joyner & Mielle Organics acquired by P&G
💈💡Professional Beauty Pioneer This month, the National Inventors Hall of Fame announced its 50th class of inductees, among them,...
Deanna Utroske
Sep 7, 20211 min read
A Convergence of Biochemistry and Indie Beauty
During Mibelle Biochemistry's recent 30-year anniversary celebration event, I spoke about the global indie beauty movement. Julia Keith...
Deanna Utroske
Sep 12, 20202 min read
Clean Beauty Demand and Growth During COVID-19
Clean Beauty has become an essential category in 2020. Today, clean beauty is an unstoppable force, informing the way that ingredient...
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