The Shift from Green Beauty to Blue Beauty
The blue beauty movement is inspiring new business models and advancing the cosmetics and personal care industry’s shift to a circular...
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Deanna Utroske
Sep 22, 20213 min read
Newsletter Launch: Beauty Insights from Deanna Utroske
Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...
Deanna Utroske
Sep 7, 20211 min read
A Convergence of Biochemistry and Indie Beauty
During Mibelle Biochemistry's recent 30-year anniversary celebration event, I spoke about the global indie beauty movement. Julia Keith...
Deanna Utroske
Aug 14, 20213 min read
Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...
Deanna Utroske
Jun 19, 20214 min read
Is mail-order science the future of beauty formulation innovation?
Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product...
Deanna Utroske
Apr 17, 20213 min read
Will Health Care & Beauty Care Soon Be One and The Same?
Wellbeing is set to define the future of beauty. Every conversation I have lately ends up turning to wellbeing. It doesn’t matter if I’m...
Deanna Utroske
Apr 3, 20212 min read
Fermentation Technology and the Future of Beauty Ingredients
In recent years, fermentation has captured the attention of the cosmetics and personal care industry and of consumers in relation to K...
Deanna Utroske
Mar 14, 20213 min read
A Global Culture of Beauty Endures During COVID
Brands and Industry suppliers of every size are expanding their international approach to all things beauty. It’s not surprising that...
Deanna Utroske
Feb 14, 20212 min read
Women Over 40 are Underserved by the Beauty Industry
It’s no secret that women over 40 are underserved by the cosmetics and personal care industry. As a matter of course, beauty brands...
Deanna Utroske
Jan 17, 20212 min read
Skincare and Wellness Solutions for Pandemic Fatigue
Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...
Deanna Utroske
Nov 3, 202013 min read
Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging
While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...
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