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Spotted at LuxePack New York: Novel Solutions for Sustainable Beauty Packaging
Everyone in the cosmetics and personal care business is striving to make a meaningful contribution to the future of the industry and the...
Deanna Utroske
Jun 15, 20222 min read


Beauty in the Metaverse: when should cosmetics and personal care businesses buy in?
During today's Retail Reimagined panel hosted by Avery-Dennison, attendees asked lots of great questions. And we simply didn’t have time...
Deanna Utroske
Jun 7, 20223 min read


2022 Preview: Cosmoprof Worldwide Bologna Opens April 28
Cosmoprof Worldwide Bologna is one of the cosmetics and personal care industry’s most comprehensive and international tradeshows. And...
Deanna Utroske
Apr 19, 20226 min read

The Best 2022 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...
Deanna Utroske
Jan 23, 20227 min read

The Shift from Green Beauty to Blue Beauty
The blue beauty movement is inspiring new business models and advancing the cosmetics and personal care industry’s shift to a circular...
Deanna Utroske
Oct 4, 20211 min read

Newsletter Launch: Beauty Insights from Deanna Utroske
Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...
Deanna Utroske
Sep 23, 20213 min read

Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...
Deanna Utroske
Aug 15, 20213 min read

Is zero-waste beauty possible?
Circularity and zero-waste are very fashionable in beauty now. Environmental sustainability of every variety has taken on an added...
Deanna Utroske
May 16, 20213 min read

Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
May 11, 20219 min read

A Global Culture of Beauty Endures During COVID
Brands and Industry suppliers of every size are expanding their international approach to all things beauty. It’s not surprising that...
Deanna Utroske
Mar 14, 20213 min read

Beauty’s Metal Packaging Movement Has Begun
Aluminum is the next, best answer to sustainable beauty packaging. It is the packaging material of the past and of the future, and of the...
Deanna Utroske
Feb 21, 20212 min read
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