personal care | Deanna Utroske 2/2

Nov 14, 20216 min read

Innovations in Oral Care

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

May 10, 20219 min read

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Jun 13, 20202 min read

The Importance of Global Beauty Through and Beyond COVID

COVID-19 has definitively shown us that it’s a small world. Ours is a global business. The cosmetics, personal care, and fragrance...

Mar 28, 20203 min read

Beauty Responds to COVID-19

CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...

Feb 2, 20201 min read

Young and Beautiful: Marketing Personal Care to Kids, Tweens, and Teens

Kids personal care brands are on the rise. For the most part, the beauty industry at-large is trying to move away from consumer...

Jun 3, 201916 min read

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome

We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...