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Deanna Utroske
Nov 14, 20216 min read
Innovations in Oral Care
This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...
Deanna Utroske
May 10, 20219 min read
Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...
Deanna Utroske
Jun 13, 20202 min read
The Importance of Global Beauty Through and Beyond COVID
COVID-19 has definitively shown us that it’s a small world. Ours is a global business. The cosmetics, personal care, and fragrance...
Deanna Utroske
Mar 28, 20203 min read
Beauty Responds to COVID-19
CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...
Deanna Utroske
Feb 2, 20201 min read
Young and Beautiful: Marketing Personal Care to Kids, Tweens, and Teens
Kids personal care brands are on the rise. For the most part, the beauty industry at-large is trying to move away from consumer...
Deanna Utroske
Jun 3, 201916 min read
Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome
We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...
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