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Global Perspectives: Reimagining How Beauty Makers and Beauty Consumers Use Water
For this installment of my EuroCosmetics magazine column, I'm looking at how beauty makers, brands, and consumers are thinking about the...

Deanna Utroske
Feb 19, 20241 min read

In The News: multifunctional deo, new plant waters for skincare, specialty chemical distribution deals, packaging acquisition
Unilever launches whole-body deo and an under-arm deodorant that also addresses skin discoloration, Groupe Berkem adds two new...

Deanna Utroske
Jan 17, 20245 min read


Client Content: Top Strategies for Sourcing Cosmetic and Personal Care Ingredients
In this sponsored article, developed for ROELMI HPC and placed on BeautyMatter, I explore ethical, responsible, and sustainable...

Deanna Utroske
Jan 31, 20231 min read


2022 Preview: Cosmoprof Worldwide Bologna Opens April 28
Cosmoprof Worldwide Bologna is one of the cosmetics and personal care industry’s most comprehensive and international tradeshows. And...

Deanna Utroske
Apr 19, 20226 min read


Considering Trends & Innovation in Beauty
On Monday, I had the distinct pleasure of speaking to a classroom of graduate students and senior level cosmetic engineering students at...

Deanna Utroske
Apr 14, 202221 min read

Conserving and Replacing Water in Beauty Product Formulations
Beauty consumers, brands, formulators, and ingredient makers are changing the way we use water. The current wave of solid product formats...
Deanna Utroske
Nov 21, 20217 min read

Innovations in Oral Care
This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...
Deanna Utroske
Nov 14, 20216 min read

Is zero-waste beauty possible?
Circularity and zero-waste are very fashionable in beauty now. Environmental sustainability of every variety has taken on an added...
Deanna Utroske
May 16, 20213 min read

CPG Design Innovation: Beauty’s Newest Product Formats and Functions
Beauty innovators are endlessly creative! Just when you think you’ve seen it all, new cosmetic and personal care brands bring fresh...
Deanna Utroske
Feb 7, 20213 min read

Indie Beauty Brands are Bringing Design Innovation to Market
Design innovation is very much at work in the beauty industry. It has become almost cliché to say that innovation comes from indie brands...
Deanna Utroske
Mar 15, 20202 min read
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