wellness | Deanna Utroske

Sep 28, 20231 min read

Client Content: Innovations in Beauty Tech, Revolutionizing the Consumer Experience

In this article developed for and published on the Cosmoprof Asia site, I explore beauty tech for at-home use as well as treatment...

Apr 14, 202221 min read

Considering Trends & Innovation in Beauty

On Monday, I had the distinct pleasure of speaking to a classroom of graduate students and senior level cosmetic engineering students at...

Nov 14, 20216 min read

Innovations in Oral Care

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

May 10, 20219 min read

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Apr 17, 20213 min read

Will Health Care & Beauty Care Soon Be One and The Same?

Wellbeing is set to define the future of beauty. Every conversation I have lately ends up turning to wellbeing. It doesn’t matter if I’m...

Nov 3, 202013 min read

Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging

While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...

Jan 15, 20202 min read

Inner Beauty Matters: Skincare, Hair care, and Nail Care Supplements

Pills that make beauty claims are here to stay. Countless consumers set New Year’s self-care goals earlier this month, and many of those...

Jun 3, 201916 min read

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome

We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...

May 30, 20196 min read

Notes on Luxury Wellness Packaging

Wellness is one of newest beauty categories and it already intersects with cosmetics, personal care, and fragrance at every tier of the...