Beehive Botanicals gets back into the beauty business, and Carra launches a first report on The Textured Hair Gap and what needs to happen to close it.
šBeauty from Bees
Beehive Botanicals was established in 1972 and for many of the intervening years, the US-based company has been the largest dealer of bee propolis in North America, selling raw materials and manufacturing its own brand of propolis tinctures and capsules for the consumer supplements market. In the 1980s company Founder Warren Ogren launched a skincare line but later phased it out to focus on material and supplement sales.
Now after 51 years in business, the company is led by Owner and President Linda Graham and CFO Michelle Graham-Forrester, second and third generations of the family. And under their leadership, Beehive Botanicals is again getting into the beauty business.
This week, Beehive Botanicals launched hair care and skin care: a Honey Silk Shampoo and Conditioner, Honey Silk Day and Night creams, Artisan Oatmeal Soap, Triple Mint Lip Balm, and a Manuka Honey and Propolis Moisturizing Cream. A tonic formulated with propolis and elderberry as well as an eye cream are said to be in the product pipeline.
āWe're very excited to be relaunching our line of personal care products,ā says Owner and President Linda Graham in her remarks to the press this week. āThey are an important part of our history of doing business in a small town in Northern Wisconsin, and we want consumers to be able to experience the beneficial properties that ingredients sourced by bees offer.ā
And she goes on to highlight the value that her family-owned business adds not only to the marketplace at large but to the local area also: āWe employ over 40 people and are known in our community for being a woman-run business that gives back to its community,ā says Graham. āWhen consumers purchase a Beehive Botanicals product, they are keeping our vision alive.ā
šHair Intel
Late last week, the hair care recommendation platform Carra Labs published a first report called The Texture Gap that promises to ā[dive] into the intricacies of the Type 4 textured hair consumer.ā
Launched in 2021 by London-based entrepreneur Winnie Awa, the Carra platform is an AI-powdered product and care routine recommendation resource for consumers with textured hair. And importantly, AI isnāt making those personalized recommendations on its own. Consumers speak with a personal hair coachāvia video callāas part of the process.
The Texture Gap report is based on a global data set gathered over the past 5 years and includes a thorough profile of the Type 4 hair consumer, insight into this consumerās hair care and styling routines, āproducts that currently line their shelves, and the ones they wish existed,ā as well as strategic advice for brand leaders, formulators, and ingredient makers on how to ā[close] this Texture Gap for good,ā according to the landing page for the newly available report (priced at Ā£2,995.00). click here to access tššThe Texture Gap report
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