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In The News:Lubrizol launches silicone alternative, Element adds captured carbon to beauty packaging

Updated: Jan 18, 2023


Photo by Gleb Makarov on Unsplash

šŸ§ŖšŸ’‹Lubrizolā€™s Latest Launch

This month, the Ohio-based chemicalsā€™ manufacturer introduced SilSenseā„¢ Bio 5 to the cosmetics and personal care ingredient marketplace.


The new emollient is meant to replace D5 Cyclopentasiloxane in hair care, skincare, sun care, and color cosmetic applications. And, according to a media release the team at Lubrizol shared with me, SilSenseā„¢ Bio 5 ā€œis a sustainable bioalkane chemistry, derived from a non-GMO, 100% vegetable oil.ā€


The release notes that the silicone alternative is COSMOSapproved and compliant with vegan, halal as well as kosher standards, and that the ā€œvolatile emollientā€¦provides a lightweight and nongreasy soft feel to the hair, scalp, and skin.ā€


In hair care applications SilSenseā„¢ Bio 5 promises volume and frizz control benefits. And it provides scalp care benefits as well: moisturization, enhanced skin barrier protection, and pH maintenance. In color cosmetic (and germane skincare) applications, the emollient is said to offer ā€œgood pigment dispersionā€ and ā€œless transfer of makeup.ā€


šŸ§“šŸ’ØPlastic & CO2 Join Forces

Element is teaming up with Canada-based Oco, an environmental sciences company dedicated to thinking creatively about single-use packaging and waste reduction.


ā€œOur partnership allows us to make packaging with fully sequestered carbon which also increases durability, recyclability, and material performance,ā€ explains Nick Gardner, Co-Founder of Element, in a press release the company shared with me.


ā€œWe are primarily integrating it into packaging that will most probably - if not certainly - end-up in landfill,ā€ he acknowledges. ā€œWe are currently using it with LDPE and HDPE (Low Density and High Density Polyethylene), and PP (Polypropylene), but the possibilities are infinite,ā€ says Gardner, adding that, ā€œWe focus on applications with tubes, deodorant sticks, tottles, PP mascaras components, which are less likely to be recycled because of the sheer physical size.ā€


Oco works with partners, like Element, on polymer engineering and carbon utilization, essentially using captured carbon dioxide to supplement materials. In this case, Oco has developed a powder of captured carbon and an ā€˜inorganic feedstockā€™. This, mixed with plastic, ā€œincreases tensile strength, longevity and durability. It is extending the lifespan of recycled plastics by at least 4 times when mechanically recycled,ā€ according to the Element release. All told, ā€œthe additive actually improves the molecular structure of plastics, allowing for recyclability and integration into current recycling streams.ā€


As Madison Savilow, Co-Founder of Oco, explains it, ā€œWe're upcycling waste instead of introducing new virgin materials to the world.ā€

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